About us

We do the lot,
so you can
do the business

We’re Sam and Bal.

A lot of accountants ask their clients to do too much while they do too little. And that, frankly, winds us up.

We’re the co-founders of Diamond Accounts, serving clients across South East England, and we reckon British businesses deserve a bit more from their accountants.

We make life easier for our clients. We go to them. And we’re there when they need help, not just when it suits us.

Hard graft,
big ambitions

We know that owning a business can feel like a 24/7 game and how hard it can be to switch off – there’s always something that needs doing, isn’t there?

Our approach, built around cloud software and efficient processes, is all about freeing up your time so you can focus on what matters. Paying tax on time, without stress, is important. Paying less tax is great. Finding a path to grow, expand and make serious money is best of all.

Businesses like yours

Because most of our clients run businesses in food, retail and healthcare, we’ve got to know the challenges those sectors face. And we have what it takes to overcome them, whether it’s working out the best approach to calculating VAT for your shop, advice on using QuickBooks to run your pharmacy more efficiently or strategic advice to turn a single takeaway into a restaurant chain.

Don’t listen to us, listen to them

If you’re smart, you don’t sign up for anything without asking around.

To make that easier for you, we asked our clients to say a little about the benefits of working with Diamond Accounts. Here’s what they had to say.

Accounting Community

We are proud members of a vibrant community of accountants, actively contributing to the success of businesses across the UK. AccountingWEB serves as a respected platform, fostering collaboration and mutual support among professionals, driving excellence in our industry. At PracticeWeb, their primary goal is to highlight the unique attributes of each firm, facilitating meaningful connections with individuals and businesses that align perfectly with their vision and values.


We’ll come to your place, or you can come to ours. It's free and there’s no obligation.